Revenue Diagnostic
A 2-week assessment to find missed revenue opportunities and the next best growth levers.
- Revenue and channel audit
- Priority map and executive readout
Unlock revenue growth through smarter partnerships and better execution.
Four ways to work with Ankur Desai: diagnose missed revenue opportunities, design the growth motion, activate the channel, or embed senior BD leadership.
Growth Design Sprint
A 4–6 week sprint to design the right revenue motion and a plan the team can execute.
- Targeting and commercial model
- 90-day execution roadmap
Install and Activate
An 8–12 week engagement to turn signed deals and live conversations into a working channel.
- Activation blueprint
- Cross-functional execution support
Fractional Chief BD
Senior BD leadership on a retainer for companies that need operator leverage without a full-time hire.
- Pipeline and economics review
- Cross-functional leadership support
Authored by Ankur Desai
Why companies bring me in.
I built $40M in partnership ARR at TaxAct and helped enable 54+ countries during Twilio hypergrowth. I combine business development, GTM strategy, corporate finance, and cross-functional execution to fix revenue problems that cut across strategy, economics, product, legal, and delivery.
$40M
ARR from partnerships at TaxAct
54+
Countries enabled for Uber, Airbnb, and others at Twilio
~73%
Lower CAC from partner-driven revenue
+34 pts
Retention lift from partnership-driven acquisition
Partnered, advised, and built alongside
Companies and ecosystems represented in prior work
Start here
Book a free 30-minute diagnostic conversation.
The fastest way to see where revenue is being missed, what to fix first, and whether there is a fit.
Inside the engine
The PROS modules behind every engagement.
PROS is the working engine behind each engagement. Clients get the outputs and implementation support, not the underlying system.
Partner Intelligence Engine
Find the revenue opportunities that deserve attention before the team wastes time on weak targets.
Explore module →Partnership Pitch Framework
Build the business case from the other side's incentives instead of leading with your product story.
Explore module →Deal Architecture
Design the commercial structure, economics, and ownership logic before the contract starts lying for you.
Explore module →GTM Integration Playbook
Turn signed agreements into live channels with activation logic that survives product, legal, and GTM friction.
Explore module →Partnership CAC/LTV Model
Pressure-test the economic case so the channel can survive finance review, not just CEO enthusiasm.
Explore module →Ecosystem Mapping
Map where leverage sits in the market and where non-obvious revenue opportunities can compound faster.
Explore module →Executive Narrative
Build the internal story that keeps the revenue motion funded, protected, and understood by leadership.
Explore module →AI Acceleration
Use AI where it sharpens signal, speed, and decision quality instead of turning the work into shiny nonsense.
Explore module →
Results
Proof that the work holds up outside a website.
Real operating outcomes from prior engagements, documented with scope, impact, and what changed inside the business.
TaxAct: built a $40M partnership revenue engine
Scaled partnership revenue from $300K to $40M ARR, built a 15-person cross-functional tiger team, and turned partnerships into the second-largest revenue stream.
Review case study →Chase to Braintree: infrastructure as strategy
Led a payment infrastructure overhaul that reduced fees by 18 percent, improved checkout conversion by 12 percent, and unlocked more than $4M in incremental revenue.
Review case study →
Partnership & Growth Insights
Business Development Insights That Hold Up in the Real World.
Practical thinking for CEOs, founders, and revenue leaders on stalled growth, partnership economics, and the execution realities that make or break the BD function.
Revenue Growth Is a Systems Problem, Not a Headcount Problem
A direct argument for fixing broken revenue architecture before adding more SDRs, agencies, or payroll to the problem.
Read on LinkedIn →The Hidden Value: API Credits, Analytics, and Partnership Extras
A practical look at the non-cash value inside strategic partnerships and why structure often reveals more than the headline dollars.
Read on LinkedIn →Why Traditional Sales Funnels Break in PLG
How modern revenue teams need to rethink buyer stages, handoffs, and sales support when product usage moves ahead of formal evaluation.
Read on LinkedIn →
FAQ
Questions a smart buyer should ask.
Is this consulting, implementation, or a product?
It is a structured service business powered by a proprietary system. Buyers engage for outcomes, support, and implementation. They do not buy a transferable product license.
Do clients get access to PROS itself?
Clients receive the outputs, recommendations, plans, and live support generated through PROS. They do not receive the underlying trade secret, prompt architecture, or internal decision logic as a transferable asset.
When should someone book the free diagnostic?
When revenue growth feels slower than it should, when channels are not compounding, when deals stall after initial excitement, or when internal teams disagree on where growth should come from next.
Can you work alongside internal teams and existing leaders?
Yes. That is often the right setup. The work is designed to complement existing product, finance, GTM, and leadership teams rather than pretend one advisor can replace all of them.
Book a call
Start with a free 30-minute diagnostic.
This is a direct conversation about the revenue growth problem in front of you, what is likely causing it, and which engagement makes the most sense if there is a fit.
- Best for CEOs, founders, Heads of BD, and senior operators.
- Response within one business day.
- If there is no fit, I will tell you quickly.