Four structured ways to work with Ankur Desai: a focused diagnostic, a growth design sprint, an implementation engagement, or fractional BD leadership.
A structured 2-week assessment to identify where revenue growth is stalling and which levers deserve investment next.
A focused 4–6 week engagement to design the right revenue motion, prioritize targets, and build a roadmap the business can actually execute.
An 8–12 week implementation engagement to turn signed deals, live conversations, and stuck initiatives into a working revenue channel.
Senior business development leadership as a monthly retainer, built for growth-stage companies that need the operator without the full-time headcount.
I am a fractional Chief Business Development executive and the author of PROS, a proprietary operating system for diagnosing, designing, structuring, and activating revenue growth.
My background combines business development, GTM strategy, corporate finance, and cross-functional operating experience. That mix matters because the hardest revenue problems rarely sit inside one department. They live across strategy, economics, product, legal, and execution. PROS exists because I kept seeing the same failure pattern play out in live companies, and no one had built a clean system to fix it.
A direct conversation about the revenue growth problem in front of you, what is most likely causing it, and which engagement makes sense if there is a fit.
Every engagement follows the same structured path. You always know what comes next, what you are responsible for, and what I am responsible for.
A 30-minute conversation to understand your current revenue motion, stakes, and constraints. No cost, no obligation, no pitch theater.
We agree on which engagement is the right starting point and what the scope, timeline, and deliverables look like.
Work begins against a clear plan. Milestones and deliverables are defined up front and reviewed on a fixed cadence.
At the end of each engagement, you receive applied outputs and a clear recommendation on whether to stop, expand, or shift into a retainer.
This is where most service sites get slippery. You should know exactly what lands on your desk, what changes inside your business, and what each engagement is not.
Best first step when growth feels fuzzy, slow, political, or overhyped. Avoids hiring into a broken motion or investing in channels that were never structurally sound.
What you receive: a structured audit of your revenue motion, a map of where growth is being lost or delayed, a clear view of which levers deserve investment, and an executive readout that tells you what to do next.
For teams that need a real operating plan, not random acts of sales and business development. Good partnerships and channels come from targeting, economics, and sequence.
What you receive: a prioritized target list, commercial model options, a tailored pitch architecture, and a 90-day plan that says who does what and in what order.
For companies with live conversations or signed deals that still have not become a working revenue channel. This is where most revenue motions quietly die.
What you receive: an activation plan, defined milestones, stakeholder ownership, messaging alignment, and ongoing execution support to close the gap between signature and revenue contribution.
For growth-stage companies that need senior BD leadership before they are ready for a full-time executive hire.
What you receive: embedded executive support across revenue strategy, pipeline review, economics, stakeholder alignment, and decision support where the work gets politically or operationally messy.
Clients receive the outputs, the application, and the implementation support of PROS. The underlying operating system remains proprietary and is not transferred through any engagement.
Find the revenue opportunities that deserve attention before the team wastes time on weak targets.
Explore module →Build the business case from the other side's incentives instead of leading with your product story.
Explore module →Design the commercial structure, economics, and ownership logic before the contract starts lying for you.
Explore module →Turn signed agreements into live channels with activation logic that survives product, legal, and GTM friction.
Explore module →Pressure-test the economic case so the channel can survive finance review, not just CEO enthusiasm.
Explore module →Map where leverage sits in the market and where non-obvious revenue opportunities can compound faster.
Explore module →Build the internal story that keeps the revenue motion funded, protected, and understood by leadership.
Explore module →Use AI where it sharpens signal, speed, and decision quality instead of turning the work into shiny nonsense.
Explore module →Real operating outcomes from prior engagements, documented with scope, impact, and what changed inside the business.
Scaled partnership revenue from $300K to $40M ARR, built a 15-person cross-functional tiger team, and turned partnerships into the second-largest revenue stream.
Review case study →Led a payment infrastructure overhaul that reduced fees by 18 percent, improved checkout conversion by 12 percent, and unlocked more than $4M in incremental revenue.
Review case study →It is a structured service business powered by a proprietary system. Buyers engage for outcomes, support, and implementation. They do not buy a transferable product license.
Clients receive the outputs, recommendations, plans, and live support generated through PROS. They do not receive the underlying trade secret, prompt architecture, or internal decision logic as a transferable asset.
When revenue growth feels slower than it should, when channels are not compounding, when deals stall after initial excitement, or when internal teams disagree on where growth should come from next.
Yes. That is often the right setup. The work is designed to complement existing product, finance, GTM, and leadership teams rather than pretend one advisor can replace all of them.
This is a direct conversation about the revenue growth problem in front of you, what is likely causing it, and which engagement makes the most sense if there is a fit.