The same operating system behind every BDaaS engagement, packaged so your own team can run it.
PROS is an always-on business development sidekick. It interviews your team the way an experienced BD executive would, pressure-tests the assumptions, and turns the answers into board-ready partnership architecture: ranked partner shortlists, partner-side pitches, deal structures, and activation plans the existing team can execute before you scale headcount.
Built by an operator, not a consultant: $300K to $40M partnership ARR at TaxAct, 54 countries at Twilio.
Companies that recently raised $5M to $15M face pressure to scale revenue fast. That pressure usually forces a premature, expensive commercial hire before the growth motion has been validated. The new hire inherits a blank page, signs a few one-off deals, and the board asks why partnerships are not producing.
PROS bridges the gap between internal capability and high-ROI partnerships. It gives the team you already have the strategic what and why, so they can execute the how with confidence and build a repeatable, lower-CAC growth motion first. Headcount comes after the motion is proven, not before.
Illustrated with a mock case: a home improvement retailer's Pro (contractor) channel team, walked from ecosystem mapping to partner pitch.
The system evaluates Build, Buy, or Partner pathways to solve specific operational and commercial capability gaps. If partnership is not the right answer, PROS says so before anyone builds a target list.
A structured chat interviews the user, pressure-tests assumptions, and synthesizes raw business data into strategy while the artifact takes shape alongside the conversation.
Outputs are deployable business assets, not high-level advice. They are designed to hand off to junior team members or operators who need to start outreach on Monday.
Every module in PROS maps to a deep-dive page on this site. The gate and core modules run in order. The support modules can be called at any point. Read the thinking behind each one, then run it.
The Gate and Core Sequence Run in order
Support Modules Call on demand, at any point in the sequence
The deal thesis assumed revenue synergy, the acquired units are not integrated, and growth needs a next vertical. PROS sequences the cross-sells to run first, the partnerships to test before the next acquisition, and the vertical that fits your value proposition. Operating partners can run it across a portfolio without embedding an executive in every company.
A recently funded company with strong product-market fit and no dedicated BD leader uses PROS to decide which partner channel to build first and which to skip, before hiring a head of partnerships to find out. The software supplies the strategic what and why so the existing team can execute the how.
You have the asset, whether IP, science, or a single product. PROS identifies who should license or acquire it, in what order, and what deal shape gets you paid while you prove it, with every claim checked against primary sources and labeled for how strong the evidence really is.
PROS is the engine. Who sits in the driver's seat is up to you, and it is fine to change your mind partway through.
Best when you have a capable team that needs the strategic architecture, not another executive. You keep the diagnostics, the shortlist, and the plan. Access is arranged through a discovery call so the deployment fits your company and your data.
Ask about PROS accessBest when the software looks right but nobody on the team has the bandwidth or the pattern recognition to run it. Every BDaaS engagement runs on PROS, from the two-week Revenue Diagnostic through Retained Partnership Leadership, and the team is trained to take it over.
See the three engagementsThe free 30-minute discovery call is where we figure out whether PROS fits, whether your team should run it, and which module solves the problem in front of you right now.